Good Visuals Tell A Story
-when you think about creating visuals, think about the background behind itThings that stand out from Video
*More than just a pretty face
*Targeted advertisement
*Sense of realism
*Real?
*Looking for a reflection of self
*Understanding of Demographics
*Persuasion - we have to know who we are targeting
*Perception is individual
Images don't always fit to the natural structures of logic
Example: Dad takes daughter to McDonalds, they eat their meal and are happy. Does it make sense?
-Good designers spend more time in the evalution stage than the creation stage
Iconic Images
CNN's most iconic Images of the past century
What do these images mean? What's the story? What's the feeling?
Why are they iconic? There is a story associated with it

Iconic Images are timeless
And sometimes become subject to hilarious visuals:
Here are some funny iconic images, redone by John Malkovich
Why do we Create images?
-For ourselves
-To create meaning
-Think big!