- Every image has a meaning
- Triangle of meaning of meaning
-Verbal, tactile,
- Language of clothes
Everything has meaning embedded within it
- Semiotic message (PPT)
- What is natural about this image?
- What are the political interests of the image?
- What social systems are privileged?
- What does the image really mean?
Stripping off the cultural ideas of the image, and focus on the social ideas that are transmitted through the image.
Taste
- Saturation
- what is one image that drive you crazy when you see it?
- Want to connect to trends, but if you do it too much it is not a good thing
- Cultural reception
- What point do you try and connect to your target demographic?
- Cultural backlash - racist designs
- You want to be sensitive to what is going on.
- Branding - identifying with consumers
- Creating a visual that corresponds with product
- A priori perceptual meaning
- Making judgements about a visual before understanding why we make that judgement
- We create a perception or judgement about an image within half a second
- Sideways art
- The best art and designs are the ones that create an image that makes you think
- If there is no thinking involved, there is no meaning behind the image
- Allow people to have their own perception and interpretation
Image Theory
- Picture memory bias
- Create pictures to make lasting memories
- Baby-face bias
- Less threatening
- Body-face ration
- The more you focus on the face, the more intelligent , vice-versa
Form and Structures
- Spacial relationships (Chapter 7)
- Triangulation
- Take your eyes to a direction
- Examples
- https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEYqrz4Y_RaDmfVBJ66krix1FS68N2_oshXRivnR00BD_4RP9lPR0URHfQxU-KApx2lVgDm9Dh1QNMku8jXj81vGzWrqbCU5zaomOJGJDudHBY9ZON-ACbmNlHuTNxjOuyz792RbrePS0/s1600/Pinar+&+Viola+TRIANGULATION+BLOG+19.jpg
- http://www.asce.org/uploadedImages/CE_Magazine/Articles/Featured/2013/07_July/Photos-1_CityFormLab_1_ART_with-copyright.jpg
- https://c1.staticflickr.com/9/8470/8392368294_0c73bc5681_z.jpg
- Balance
- Asymmetrical -
- http://media-cache-ak0.pinimg.com/736x/f1/7d/d9/f17dd9d0e75c0bfb5992e479dce70f51.jpg
- http://media-cache-ec0.pinimg.com/236x/e9/3a/ce/e93ace121b5523bcf35976ca5ff9e6c2.jpg
- https://c1.staticflickr.com/7/6171/6255853824_096530b819_z.jpg
- http://indiandigitalartists.com/wp-content/uploads/2013/08/Other-Composition-Rules-Balancing-Elements.jpg
- Symmetrical -
- http://beikenberry.files.wordpress.com/2013/01/balance.jpeg
- https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwijRJ_BHZ3H-TZLzVl28-qKcALvB0loP3duE3__Ux9YZB6ah3BNjUgPFMhbmCrOmgSe6Bv5rmtRGtcLobd7X_IKXCwSIY-1wbjdzJbUqqPg4Oy1QYd8WTzkjrxcmFxcpKLloFaCGZIrM/s1600/Design_Axis.jpg
- http://netdna.webdesignerdepot.com/uploads/2013/06/Old_Pepsi.jpg
- Perspective
- Sight lines
- http://media.digitalcameraworld.com/files/2013/05/Photography_composition_tips_camera_ideas_NIK19.zone_7.newperspective02_03.jpg
- Emphasis
- What is the focus?
- Grids
- Golden Mean
- Rule of thirds
- Fifths
- and so on
5 Principles of design
- Consistency - not haphazards
- When you design visuals, create an idea of consistency so they can tell where it is coming from
- Alignment
- Putting things on grids
- Proximity
- Things that are close together are seen as "the same"
- Group things in logical manner
- Headers, columns, roles
- Contrast
- When two related elements are different
- Color contrast
- Hierarchy
- things go from most important to least important
Elements of a good individual designers
- Education
- Understand what makes images great
- Ability to be artistic
- Take creative chances
- Know your tools
- Design programs
- Know your industry and market
- Work Hard
- Design Smarter
- don't be afraid of white space
What not to do
- Not considering the impact of the Visual Design
- Lack of Unity
- Too many things going on and they are not connected
- Graphics don't match
- Confusing use of contrast
- Misuse of fonts
It takes .o5 seconds for users to form an opinion about your design
